How do you make people curious about a destination before telling them where it is?
Featuring Utt, we turned his journey through the Greater Bay Area into a social-first guessing game – teasing unfamiliar experiences, dropping clues, and inviting audiences to work out where he was.
From the teaser and inflight content to each reveal and the final winner announcement, every film was designed to move the audience one step closer to the answer.
The intention was to make destination discovery feel participatory – less “here’s where to go”, more “can you figure it out?”
WATCH THE FILMS ↓