Dale Chihuly: Glass in Bloom by Hustle & Bustle

A play on light,  shadows, reflections  and time, we worked closely with PR/Events company Hustle & Bustle, to conceptualise and produce a campaign  consisting of 6 videos:

• 3 x 6 second ads
2 x 30 second ads
1 x 3 minute long form content

These videos were used to  drive both organic and paid traffic to their glass sculpture exhibition at Gardens By The Bay. This was a tricky one to execute as we could only shoot after the sculptures had been set up (which was 1 month before the launch), and ship the videos before the launch of the event. We worked very closely with the events company – Hustle & Bustle to synchronise the set up timings so that we could get as many of the key installations as possible, and tell the story of a journey through a mystical avatar-esque land. Celebrating togetherness, and a shared experience of stepping into a new dimension of colour and light where you’ll never  look at the same thing  twice. A symbol of colour and  hope for the post-covid road ahead.

Project Type

Client:

Hustle & Bustle
Artist:
Chihuly Studios
Overall Sponsor:
Singapore Tourism Board
Venue Sponsor:
Gardens By The Bay
Creative + Production Agency:
WAO Media
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