Grid 2 Col
Grid 3 Col
Dale Chihuly: Glass in Bloom by Hustle & Bustle
Long Form Organic
Creative conceptualisation / Scripting /
Planning / Pre-Production / Director /
Sound / Post Production /
Producer / Lighting /
Colour / SFX
A play on light, shadows, reflections and time, we worked closely with PR/Events company Hustle & Bustle, to conceptualise and produce a campaign consisting of 6 videos:
3 x 6 second ads
2 x 30 second ads
1 x 3 minute long form content
These videos were used to drive both organic and paid traffic to their glass sculpture exhibition at Gardens By The Bay.
This was a tricky one to execute as we could only shoot after the sculptures had been set up (which was 1 month before the launch), and ship the videos before the launch of the event. We worked very closely with the events company – Hustle & Bustle to synchronise the set up timings so that we could get as many of the key installations as possible, and tell the story of a journey through a mystical avatar-esque land.
Celebrating togetherness, and a shared experience of stepping into a new dimension of colour and light where you’ll never look at the same thing twice. A symbol of colour and hope for the post-covid road ahead.
Hustle & Bustle
Singapore Tourism Board
Gardens By The Bay
Creative + Production Agency: