We worked with Syfe to create an introductory video for the launch of their then new product – Syfe Select. Syfe Select Custom is a platform that allows you to build your own portfolios from a curated list of over 100 best-in-class ETFs. The angle for this was to create a talk show styled video to add a human touch to increase relatability as well as engagements, while explaining the ins and outs of the product, through animations as well as in app screen recordings.